set design

Before my design studies, I started working in the world of art direction, taking part in music videos, commercials, and visual productions. Through these experiences, I discovered how much meaning can come from a space, a prop, a color palette, or a small visual detail. This page showcases selected art projects and set design work that shaped my visual perspective and continue to influence the way I approach design today.

IKEA x McCann
Commercial / Prop Styling

Amit Shauli
Music Video / Art Direction
“Yesh Yofi”